Our founder Milo travelled worldwide looking for happy and fulfilling lifestyles, he then came across Cuban Salsa Culture! “I noticed that many (Dutch) people feel insecure about dancing, while it is more accepted in other cultures like Cuba. I experienced how salsa sparks individual and collective passion, while family and friendship is celebrated by dancing together.”

He started to share his passion for salsa with friends. Soon it became friends of friends, and  now nearly everyone knows someone who can dance salsa. It became his mission to transform  the social fabric of Amsterdam and beyond. Driven to inspire connection through dance, he believes it can give people the vibrant and joyful life that they deserve.

We continuously work towards a more impactful business model. “As a social entrepreneur I look beyond the joy of dance. I prefer to empower students to share their passion, to start teaching even. We incorporate modern techniques for learning and development and social psychology. Many students have become teachers and several people have now opened their own dance studio’s! We aim to stimulate personal growth and professional development as we love to go beyond what people would expect when signing up for salsa classes.”

I feel grateful for all the people who have already found joy, purpose, and community at STG and wish for many others to have a valuable experience joining our Academy.